With deep rooted beauty beginnings, Reena (the founder) was destined to lead a global skincare brand. Born and raised in India, Reena was always was fascinated by the infinite beauty trends and tactics she was continually exposed to. Mesmerized by her beauty mentor’s diligent beauty rituals and her close ties to the ayurvedic beauty application practices from India; she was destined to create her own skincare line

In the Spring of 2006, Reena moved to the United States with her family. With English as her second language and novice into the American culture she managed to get her career started working at a skin and haircare salon. Her passion and love for skincare only demanded more

A few years later, Reena attended Beauty School and became a Board-Certified Esthetician. Spending hours in finding skincare products for her clients she found it very hard to find natural products that were up to her impeccable standards of efficacy and quality. So, she decided to take the matter into her own hands by researching thoroughly into skincare ingredients. The results were horrifying. Most skin-care products on the market were merely cocktails of harmful chemicals such as phthalates, parabens, artificial fragrances, sulfates and fillers. This inspired her to create her own solution to this problem. She founded Fresh Rituals.

Real Ingredients, Real Results

Fresh Rituals is 100 % vegan skincare brand committed to non toxic ingredients. Our line of products are plant-based, free of synthetic ingredients such as phthalates, parabens, silicone and sulfates. We believe quality skincare should be gentle and effective. Our products are rich in natural ingredients such as aloe Vera, chamomile, earth clays, natural oils and so on. We ensure that each of our product delivers lasting results with a radiant healthy-looking skin. Our products are packed with vitamins and antioxidants and there is simply no room for any harmful additives. Our products are made in United States and not tested on animals because we believe that true beauty is cruelty free

Made in USA

We don’t take shortcuts or compromise ingredients to save money. We are hands-on and will stay true to our ethos. Our products are designed, tested and made in the United States.

Less is More

Paring down your routine to a collection of carefully-formulated products is our plan for a bare-faced, radiant you. Our goal is to improve whatever it is you’ve felt you needed to hide and allow your skin to function as it should again.

We want to reset your skin back to its healthiest, best state. When you use Fresh Rituals Products, your skin glows in response.

Beyond Skincare. Beauty with Purpose

Charities change the lives of people in need every day with even the smallest of donations makes a large impact in a community. In collaboration with Sri Tara Ma Mission, a non-profit organization that in helps providing secondary education for underpriviledged children, you can now enhance the quality of life of young kids by supporting their educational expenses.Fresh Rituals donates 1% of its profits to this organization.

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