Shopping for skincare is overwhelming enough, as it is with so many products competing for our hard-earned cash, but when you want to ensure that the face moisturizer you are buying is not just cruelty-free but vegan too, you may end up leaving a store with a headache.
So, what exactly does vegan and cruelty-free even mean?
Skincare products that are not produced from an animal or an animal byproduct. This means that it does not contain any traditional animal ingredients such as beeswax, honey, lanolin, keratin, gelatin, albumen, carmine, cholesterol and so on.
Cruelty-Free on the other hand simply means that the product or its ingredients have not been tested on animals at all during its life-cycle by manufacturer, producer or any third party.
Vegan Skincare is very much in hype these days because not only is vegan skincare plant-based and good for you but it is rich in vitamins and filled with anti-inflammatory and antioxidant ingredients and since vegan products contain fewer ingredients you can be almost certain as to what you are putting on your skin. Keep in mind, a brand can be vegan but not cruelty-free or vice versa. Luckily, we are both!
Fresh Rituals vegan and cruelty-free moisturizer is rich in all vegan and plant-based ingredients such as squalene, vitamin e, glycerin, hyaluronic acid, chamomilla extract, aloe vera leaf juice, xanthan gum, niacinamide (vitamin B3), sodium ascorbyl phosphate (vitamin C), tocopheryl acetate (vitamin e), calcium pantothenate (vitamin B5) and so on
Our face moisturizer is rich with hyaluronic acid and aloe vera. It is fast-absorbing, non-greasy and it instantly hydrates skin regardless of the skin type. Along with hyaluronic acid and aloe vera, which boosts the skin with needed hydration, this lightweight vegan face moisturizer with rose-scent is also packed with humectants and polymers that help lock in moisture and smooth dull skin.
When you choose a vegan product, you are choosing to refresh your skin with plant oils and extracts that will give you soft skin, without using any animal ingredients at all. After all, true beauty is cruelty-free!